At twelve years old, Nico and Marvin stood on the field together for the first time – two boys from Zurich, connected by the same passion: sport, progress, getting better. Even then it was clear: the same energy, the same ambition, the same vision.

Over the years, friendship turned into a shared mission. In January 2025, after an intense 100-kilometer run, the moment had come: We wanted more. Not just to train – but to create something. Something that keeps up with us. A brand that lives performance – in training and everyday life – and inspires people to more drive and a healthier lifestyle.

From the first sketches in early 2025 to the founding in March, we worked towards one goal: the drop on December 12. We tested fabrics, refined cuts, sharpened details – until the final essential was ready.

September 2025: samples approved, production started. Then full focus on the launch: studio set up, campaigns filmed, shop completed. Marketing in flow – pre-launch list, mail & WhatsApp, Meta ads, creator seeding, reels, retargeting.

Everything leads to one moment: 12.12 – Athlix goes live.